Gus Kenworthy is riding high right now with him landing a spot in the US Olympics team.
And not only will he be going for gold, he’s also going to be starring in a month-long campaign for Head & Shoulders.
Gus Kenworthy celebrates place in US Olympics team
At the weekend, the gay athlete was picked to represent the United States in PyeongChang, South Korea.
‘Very proud to be heading to Korea on behalf of my family, my hometown, the USA and the LGBTQ community!!! Woohoo!!!’
He has already confirmed that he will not accept a White House invitation from Donald Trump.
‘I have no interest in faking support,’ he said.
Starring in new Head & Shoulders’ Pride campaign
But while you’ll be seeing Kenworthy on the slopes, you can also see him with very little on in the new Head & Shoulders’ campaign.
‘As the first openly gay action sports athlete, Kenworthy will be featured within the brand’s Shoulders of Greatness campaign, which highlights all of the things people carry on their shoulders—pride, pressure, expectations—and how that motivates them to overcome any challenges and focus on achieving greatness,’ reads an official statement from the brand.
‘Head & Shoulders celebrates how Kenworthy carries pride in himself, his country, his family and his community, allowing him to achieve greatness as he looks ahead toward PyeongChang.’
‘I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,’ Kenworthy says.
‘Before coming out, I was carrying so much pressure that I put on myself.
‘It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.’